(NOTE: Deleted my phone number for private reason.)
In every career whether this is design, writing, advertising, or marketing…you can never disregard psychology in the business aspect of it. If you have your own business online therefore you are an entrepreneur and you have to know the psychology behind your business. You need to know your clients’ needs and give them the approach how you can help them in any way with their problems.
But before you go on helping others you need to know yourself.
Never compare yourself to anyone! I have struggled with this for several days now. I have been faithfully reading all the Linkedin communities which is related to my business. Everyone struggled with their own erroneous zone of defeat. Sometimes our greatest enemy is ourselves. No one can really put an obstacle before you except you. You have to believe and it makes a huge difference when you do!
Some people use positive thinking but this alone doesn’t work for me. I need my Higher Power and that of course is the only truth that I know which works best for me.
Know your passion and know what you want. You need to know what niche you want to focus on because you are going to be talking about this for a long time. If you’re not sure what you want to do, do some research. Ask around. Ask some people who are successful in the niche you wanted to be on. Ask yourself, “Do I really want to talk about this for the rest of my life?” Write the do’s and dont’s. The pros and cons. If the pros are more than the cons, go ahead and proceed. Do not worry about tomorrow for tomorrow will worry itself. Just do it. Just write what’s in your mind. Explain your writing to the best of your knowledge.
In WordPress, there is a draft where you can write your ideas or any types of brainstorming. Save it as a draft and if doesn’t look good, trash it. By the way, you can always restore whatever is in your trash so long as you didn’t delete it all the way through.
Just keep on writing. Some people say start with a title then write from there. I’d say start writing the body and worry about the title later. When I took advance English, that’s how we wrote our article. Sometimes, you’d start writing what’s on your title and then later you end up talking about something else. Just write, write, write…and you can organize this later. You need to get them out of your chest what you want to say. Write it in raw content then you can always read it to yourself and see how it sounds. Correct the grammar and spelling later.
So you are a graphic designer and perhaps combined with the writing skills. Most of us graphic designers now writes too because of the blogging. It’s different 21-years ago when blogging wasn’t even popular. All we needed was an X-acto knife, technical pens, and rubber cement and we’re in business. Perhaps you have a printed resume done by a prestigious typographer which you pay a fortune. And then send them all to your prospect clients. Now, the beauty of the new technology of Apple computer, or maybe PC, you can create your resume cheaper in an instant using the PDF files without wasting your stamps!
Get good at the tools you use. So what are the tools that you need to concentrate on when you are just starting as a freelance graphic designer? I’d say there are only three tools that are very important that a graphic designer must concentrate and they are:
You can add Dreamweaver there but it’s really not that necessary. You can use other application for tweaking your HTML, CSS, or PHP by using Coda. I used Dreamweaver because I like how it represents itself in different colors. If you get the HTML via “view source” from your browser, it only gives you the black & white and this can be very confusing.
And if you are using WordPress to execute your website, I don’t think you need Dreamweaver as much. However, if you become familiar and get more advance HTML you can actually incorporate WordPress into Dreamweaver to tweak your custom designs.
Choose your expertise. What kind of a designer are you? You know design is a wide spectrum. I cannot emphasize this more than I already have. I have mentioned this in my past writing. It’s like a doctor. Some are specialist being a dentist, podiatrist, pedetriatrics, you name it. Same approach in designs. Are you a package designer, logo designer, billboard designer, website designer, interactive layout designer or perhaps combination of the two or three categories. Which one are you?
Sure, when you go to school you learn all the general designs. If you want to be a doctor in Philosophy, you still have to take all the prerequisite courses to graduate and become a doctor in your expertise. This is expected. But I doubt everyone can be an expert in doing so many different things all at once. You are like the “Jack of all trades, Master of none!”
Focus on what you’re good at. Again, this is like saying know your passion and from there you can focus on by doing what you love the most. As you become more experience in your expertise you become more confident on what you do. Nobody knows everything! I hate to say this but I have to admit though some people may look more intelligent than you, I don’t think they know everything there is to know. That’s when you outsource yourself connecting with others. But then, this is another subject to tackle on or write about in the future!
Know your demographic. Select your audience. The narrower your audience the better is your target. I am guilty about this sometimes. Sometimes I will write something that has nothing to do with my blog. Like in the beginning, I see myself writing something that is completely irrelevant with Design & Marketing strategies. And I haven’t deleted it yet. That’s because I wanna see how I grow in this business. Perhaps when I have written over 200 posts I would probably start cleaning the things I didn’t want to include here. But like you, I’m an entrepreneur. I test the market here and there. I read…read…and read more about my niche. I learned from others. And if it would help my fellow designers and online marketers, I will go ahead and write about it.
And so now you know the psychology behind yourself, now know the psychology behind your business and prospect clients. Focus on writing great content that will help your readers, customers, and/or clients. Your main focus is your customer. Forget how much money you are going to make on Adsense, Affiliate Products, just concentrate the know-how-to-do this and that.
Allow yourself to grow. And let me share this with you…
I remember when I read the story of King Solomon, he only desired one wish from God and that is wisdom. And God granted him wisdom and he was the wisest king ever lived.
For every problem he had a solution.
In courtesy of: asitoughttobe.com
And for us, business entrepreneurs, that’s what we need to incorporate in the world of blogosphere. Offer a solution = success. I’m sure way back then computer didn’t even exist. And yet King Solomon were able to establish great networking with others. He was famous for his wisdom and offered great solutions which made him very wealthy in the end.
I’m sure we are no different from yesterday to today’s solution to the problem, aren’t we? Despite of the lack of modern technology then, our approach in life remains the same. Psychology behind every aspect in life is important and that’s how you can get ahead with your online business.
Now what do you think? Do you have anything else to contribute to this post?
NOTE: Sorry, I have to delete my address and telephone there on my business card. I do have my real address on my Email Newsletter. And in my newsletter, I also have my business phone number on there. On my blog I do have my business number on my “About Me” page. But I just have to delete some of the things there that somehow are kinda private.