On my previous post last week How To Take Charge Of Your SEO, I mentioned to you the right plugin to use. And so now I am introducing to you the book I have been reading so far. I’m almost done with this book. I had bought like over 40-eBooks on my Kindle. Most of them are pertaining to my business online.
Like I said in the past, I’m not an expert when it comes to SEO. I’m just like you, a student. And still I have a lot to learn. I know that SEO is not all that but it is very important. Like R.L. Adams said, “Because as soon as you master this, your life will become much more easier.”
Crafting SEO Content is like an Art
If we look at the definition of “crafting” on the dictionary it says, an activity involving skill in making things by hand. The verb description says, exercise skill in making (something).
I never really thought writing for an SEO is almost like a piece of Art. In that sense, I can handle this better specially if SEOPressor is the tool I’m going to use to craft my content writing for SEO.
The name of the game is content and certainly content is King especially in the eyes of Google. The number #1 search engine in the world cares about your content on multiple different levels. It doesn’t care whether or not that content is unique. If it’s not unique you can throw your chance in ranking high in SERP.
The stupidiest you can do is copy the content when blogging.
It’s been reported that Google only keeps track of the first and last paragraph of content when checking for duplicate data. But Adams doesn’t believe this is true at all. He thinks Google keeps and tracks all webpage data in its massive global server farms. Regardless, you should not take your chances. You should always write unique content.
“When you’re blogging, you have to provide value while being interesting and engaging.” A.L. Adams
“Google has crafted algorithms that can analyze your content to see just how well it is written. It uses mathematical comparisons and algorithms to determine this based upon vocabulary usage, word orientations, grammar, spelling, and various other factors. It knows if your content is good so you have to spend the time writing really good blog articles and Webpage content. Don’t try to take any shortcut here, specially if you’re committed to ranking high on Google’s SERPs.” Ibid.
Read more books about it. Or you can read more blogs about it. Learn it from the best SEO blogger friends you have. It helps every bit of the way. So take the following SEO Tips for Blogs below.
11 Elements On Crafting SEO Content:
1. Article length. Google is looking for a minimum of 500 words but longer articles tend to rank better. There were arguments that Google doesn’t really care how many words you do. But hey, they do! Try to reach 1000 words, if you can, without making it sound unnatural or forced.
2. Article content. Do not force the insertion of keywords within your blog’s post or you will sound spammy. Use headings to section off your content properly because long piece content will be confusing to read through. Use sections and images to make more user-friendly. Just imagine reading a high quality CNN article. Sections and images used to cordon off the large amounts of content in the article.
3. Keyword density. This is the one that confused me the most. Your primary keyword or the LSI*-combined version of it should aim to achieve 2% to 5% density appearance within the content of your article. This means that for every 500 words you should have the primary keyword. Going over 5% keyword density considers to be spammy and appears forced.
*Latent Semantic Indexing (LSI) is an indexing and retrieval method that uses a mathematical technique called singular value decomposition (SVD) to identify patterns in the relationships between the terms and concepts contained in an unstructured collection of text. LSI is based on the principle that words that are used in the same contexts tend to have similar meanings. A key feature of LSI is its ability to extract the conceptual content of a body of text by establishing associations between those terms that occur in similar contexts.
LSI description taken from Wikipedia HERE.
4. Keyword positioning. Your primary keyword should appear in the first sentence and in the last sentence of your content. Some people debated that it should appear on the first paragraph and in the last paragraph. But no matter how you place it, if it doesn’t sound natural it’ll sound forced. Just the rule of thumb, place it within the first paragraph and in the last paragraph, in the first and last sentences.
5. Outbound links. When providing a very informative article, it’s natural to link to other webpages. But you must add a link attribute that predominantly tells Google and other search engines “not to follow” that link away from your site. Some of the WordPress theme are on “no follow” but if not, you can manipulate your HTML and edit your links after you created them. When Google finds links it navigates away from the page. Therefore, decreasing your page’s optimization. When you create links add the rel=”nofollow” attribute on them. This will STOP the SEO juice at your site and doesn’t allow it to leave. This is like the dead-end street.
Here’s a link would look like:
<a href=”http://www.somedomain.com” rel=”nofollow”>Link to Some Domain Web</a>
6. Internal links. You should at least have one link to another post within the site’s content or blog article. This is called the “internal link”. Internal links makes the site or article much easier to navigate. Google likes to reach different pieces of content from within other content on the same site. If you can turn on your breadcrumbs within your wordpress theme, it allows easier navigation to search engine spiders like Google.
7. Stylized tags. I never thought that keywords that’s been bolded, underlined, or italicized matters until I read this book. A good rule of thumb is to ensure you have your “primary keyword”, or an LSI variation of it, at least once in italics, once in underlined, and once in bold. Do not bold it then italicized it, then underlined it, all at the same time in one word, this will be over optimizing and Google doesn’t like it.
8. Heading tags. There are three main heading tags you need to remember: H1, H2, and H3. The main heading is what you see now in my heading is H1. It’s always H1 in every single blog. The H2 is the subheading. And the H3 is the subheading of subheading. Now, remember this, the smaller the number (ex. H1) the larger the font. Google looks for these tags to further clarify what your blog article is all about. It also helps to segregate your page in a user-friendly browsing experience. Give your blog a more feel for different shapes and colors. Making your blog easier to read. Use your keyword or an LSI version of it within these other tags once.
9. Image ALT information. This is the image ALT tag in your image or photo. Remember, Google cannot read images. So you have to tell Google what this is. To optimize your image or photo, add your “primary keyword” or your “LSI variation” of it for the ALT tag. You can always add or edit the alternative tag directly through your WordPress interface. Ileane showed this in her video.
Related Video: SEO Content Writing – Internet Marketing Techniques
10. Page title. On your page title you must include the primary keyword or an LSI variation of it. Your page article or post title in WordPress is the 70-character maximum title that appears on Google searches. The page title is equivalent to H1, which most WordPress theme have automatically.
11. Meta description. The meta description is the 140-character maximum description that shows up in Google searches beneath your title. If the meta description is not defined, Google will select the description based on the text of the page of its own. WordPress doesn’t adjust the meta description for each post or article, that’s why the SEOPressor plugin is necessary. I’m not sure if this is applicable towards Blogger SEO Plugin or any other platform out there but SEOPressor only works if you have a self hosted WordPress blog.
When you are writing your content, it has to provide value, intereting, and engaging, but at the same time it has to be keyword-driven. This is something a little different than you writing an essay for English 1A. Google still consider your English and Grammar an important thing but it has to be keyword-driven. Follow Google rules and you should be fine.
The best Blogging for SEO book is the “SEO for Bloggers” which is available on Amazon. I don’t like putting an affiliate link on this one anymore because everytime I do, next thing I knew I have a broken link. And so I don’t like wasting my time checking the ongoing affiliate link on Amazon. If you want to find out the availability of this book, go to my “Amazon Search” on the right hand side of my widget.
Some rumors said Guest Posting for SEO is dead…
SEO will never die. It will always be there. If you’ve done it right the way Google wants you to do it, follow their rules, SEO is definitely not dead. It is still important because it’s part of how you get ranking on SERP.
Related Post: The Decay and Fall of Guest Blogging for SEO
Whether you are writing SEO for guest posting or blogging in your blog, I really believe that we should craft our writing for the SEO. So long as you do not over optimize it and aware of what is happening in your blog content. I don’t think I can do this without SEOPressor and so again, it is a “must” plugin for those of us, beginners and not as savvy technically, this is the only SEO plugin you will ever need to get ahead.
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