Turkey photo in courtesy of bettycrockerrecipes.
On Thanksgiving day we know that “stuffing” is one of the best part of the turkey. But in the world of blogosphere stuffing your email with a bunch of advertisements is not a good thing. Marketing Strategy has changed a lot in the past decade. What works yesterday doesn’t work now. Whether you like it or not, if you don’t change your marketing strategy you will be left behind. As online marketer, we should be adaptable to any changes. That’s what entrepreneur is all about. We always take the risk.
Keep Your Email Short and Sweet
I’ve mentioned here before that a newsletter full of ads is not very appealing. Your subscriber will be more likely to click “unsubscribe” if you plaster your email with a lot of ads. This is the best way to lose potential customers. Also a very long Email Newsletter I don’t find appealing. I don’t know about you. But it really bores me when I have to read a novel coupled with tons of advertisements on the side. It becomes to look like Disneyland and I just don’t know where to click and where to start. My eyes just goes everywhere. I begin to get ADD (attention deficit disorder) and will eventually click to unsbuscribe. I think newsletter that is short and to the point is more likely appealing.
The Importance of Email Marketing
“The money is in the list.” Have you heard this before?
“An email list can be a vital asset to your online business–as long as you treat it with care. Subscribers are more than a collection of email addresses. They’re group of people who have a specific interest in your niche topic. Treat them right and you’ll create a lifelong asset.”
Your list can be your asset. Google cannot take this list away from you even if they change their algorithm. These are real people who follows you and they’re not just entries in a large database. These people have real dreams like you. And so if you treat them with care, help them first with their problems, your email list will turn into a long-term asset. Lists are assets. They are like a piece of property that has a real value. That’s the reason why you have to treat your email list like a unique business asset. This is your chance to create network relationship. Treat them as if you are talking to a good friend.
Five Structure of Successful Email Marketing
1. Subscriber’s Objective. List building doesn’t have to be complicated. You only need 2-pages:
(a) one page to offer a freebie & collect email addresses
(b) another page to thank your subscriber.
Too many bloggers concentrate too much on social media like Twitter, Facebook, Google+ and not enough time driving leads to their email list. Social media are important but it should be secondary to your list building. Email list building should be your number #1 priority.
2. Target Niche. Email is pretty similar to blogging. You need to write a special topic and create a content that speaks directly to your audience. That’s why it’s important to create a specific “niche” before you create your list. It’s important to target a single market niche that provides in-depth content that helps and adds high value to your business online.
3. Create An Offer. Email marketing is so much better when you have an “offer” to give. You don’t have to ask your subscriber to spend money but you should provide the “reason why” you’re sending a message. Some of the offers you can provide are:
(a) read a blog post
(b) watch a video
(c) download and review a free kindle book
(d) buy a recommended product
(e) complete a survey
(f) learn important concept or technique
(g) take advantage of a free coupon
4. Understand Your Audience. Think of your subscriber as the people who will take action on your offer. So it’s very important to get inside their heads and know what they really want. Three things you should keep in mind:
(a) what are their goals?
(b) what are their obstacles?
(c) what are their fears?
If you can figure out their main priority, what is holding them back from buying, and what is their internal fears that hold them back from reaching that success, you’ll be way ahead in understanding your audience. You are like their mentor.
5. Reveal Your Personality. We know that email competition is fierce in the market. Your subscriber isn’t afraid to leave your list because they know there are 20-others that can replace you. And the only way to stand out is to show a genuine helpful personality. Don’t fake it. Be real. Keep a friendly tone in your emails like you’re having a conversation on a one-to-one basis with your best buddy in the world. Here are some of the ideas you can talk about:
(a) mention a hobby or personal interest
(b) talk about an upcoming events in your personal life
(c) show your emotional side
(d) talk about a member in your family
(e) be wittty and show your sense of humor
(f) share something that made you mad
(g) tell interesting stories
If you can keep all these five structures on your email marketing, keep your newsletter to a personal level, minimize your advertisement, you are ahead of the game. In fact, it’s better if you don’t include advertisement in your newsletter. Instead, lead them back to your blog. If you have any product to offer, it’s better if they can read it back on your site. Plastering your newsletter with tons of advertisement makes it look like a Christmas tree. It can be annoying…
I cannot stress this more than enough. Keep your email newsletter on a personal level and yet on a professional manner. Anyway, I hope these pointers help you build a better presence on email marketing. Wish you a Happy Thanksgiving! 🙂