When I took beginning drawing our teacher said, “Artist copy other artist.”
“You might want to take something from there and put it here on your canvas. Then take another piece from another artwork and put together with your existing one.” This is like a puzzle. You are gathering your image piece-by-piece and creating a masterpiece. Sure. You cannot create something out of nothing. Only God can create something out of nothing. But for us mortals, we tend to copy those who inspired us or those who we admired and respected the most.
This is the same teacher who taught us how to draw our picture upside down. She seems to have full of innovative ideas. She was just amazing! But first of all before we go further, let me ask you this…
What does the idiom “reinvent the wheel” mean?
Some people say, “Don’t reinvent the wheel” when they are starting a task, meaning some of the task don’t need to be changed or reproduced because this would be a waste of time.
When you are brainstorming for a headline in your topic, do you check your Keyword Tool and make sure that people are searching for the same particular words and niches? And when you find that a lot of people are searching for the same word and the competition is low, then you go right ahead and continue to use these keywords in your headline or content. Right?
Some of the famous writers said that it was okay to copy or steal someone’s headline. Famous headline that everyone’s raving. Of course, you are not going to plagiarize your article but you’re going to create a different body and work your way around your title and speak more about it in your own “special” way.
But why do you need to steal a headline?
Successful copywriters and ghostwriters are always doing it.
Again that jargon word, “why reinvent the wheel?” When you can actually follow successful headlines that have been proven in the past, writing can be more spontaneous. It takes too much time to recreate brand new headline. Copywriters have use the same old headline over and over again. Some of them may look brand new but most of the time, they copy and modified the same old one.
In order to write great headlines, you need to learn to modify the formula. It’s the same formula copywriters used but with the same idea. When you can comprehend how each headline works, writing can be much more intuitive by using the formula just for inspiration.
What makes a good headline?
Majority of us compete our headlines on Twitter. And there are thousands of people you are competing with. If you’re deadline is a dud, chances are you won’t be seen. People will never click your link. So, that’s the reason why headline is so important. It’s important to have a “killer headline” that people can’t wait to click and curious to find out what’s in the content.
I know a lot of you use Twitter.
Even Steve Scott said that should be your number one social media of all the other ones. But I totally disagree with him. If anything else he wrote, this will be the first time that I am disagreeing with him.
I’ve seen some people use “only” Facebook and pretty successful on their blog. Some people just use Google+ and they are able to pull it through. Some just use Tumblr and/or Pinterest. But for me, I like reading my Linkedin and Google+ headline. I don’t really surf for headlines on Twitter, other than I only check my @connect there that’s aim at me. Tweet my “thank you’s” to those who tweeted my articles and once in awhile I’ll check what I have tweeted to make sure I’ve tweeted it right.
…but I like going to Google+ and read my headline. Sometimes I gazed at the photo. Maybe it’s 50-50. I look at the photo and headline at the same time. I’m a very visual person. And so if the photo is a dud, I skip it. But whenever I check my Linkedin email notification, the first thing I read is the “headline” and if it doesn’t interest me, I will never click the rest.
• good headline should be able to grab your attention
For example: “Not all criminals will go to hell.”
Seeing a headline that is so general such as the example above might look important but you can easily brush it off your mind because it’s not applicable to you.
“Would You Go To Hell If You Are a Murderer?”
But when you add the word “you” it becomes more personal and the words “will go to hell” stimulates emotion. And apparently the word “murderer” emphasize the strong word.
• good headline should be able to capture fascination
Fascination means draws irresistible attention that “forces” your audience’s interest. It captivates your audience the “wow” factor and that they are absolutely persuaded by your words. Fascinating headlines separates from the good ones. It’s the kind of headlines that says all the 7 Triggers of Fascination.
With all of these “triggers” you have to choose which one works the best for your product. Peter Sandeen illustrate the graphics of “solid marketing framework” and it’s emphasis that can give you a solid foundation for marketing your headline.
• good headline should be able to create anticipation
Anticipation always work not only on headlines but as well as it is in soap opera or episode on television. Creating that “anticipation” stimulates you that feeling of expectation what comes next. Creating a stimulating story, for instance, is like waiting for that “reward” at the end.
By examining Peter Sandeen’s book gives me a better idea how to put “zest and wow factor” on my headline that people may find irresistible. Sometimes posting such article helps me learn what needs to be done. I am working very hard on my headline. Let us learn together shall we? What do you think about this article? Did you find this helpful? Please share me your feedback in the comments below.