Watching Lisa’s video made me…
…understand what is “content marketing” really all about.
WARNING: This video is 46:25 minutes long. So you better get yourself a cup of coffee and kick off your shoes because this will take a lot of time. Title of video: Creating a Niche Website – Part 1 (by Lisa Irby).
After you’ve watched this video, there is Part 2 on this one here: Creating a Niche Website – Part 2 (by Lisa Irby) and it’s another 41:59 minutes long. So make sure you have 1 hour and 27 minutes. Definitely you need a cup of coffee! Or, you can bookmark this and watch later when you have more time. I recommend you to watch this to grasp a better idea about being successful in your business.
If you need to relax a little bit from reading blogs and you just want to learn more about how to create a successful niche website, I highly recommend Lisa’s book.
I couldn’t write the book any better than this. Although I am still creating my book “How to Create a Blog” and this one is going to be available for FREE, I believe that Lisa covered pretty much in her book.
If you don’t have time to watch the video now, read some of the nuggets I found in Lisa’s…
Lisa Irby said be careful on some of these bloggers who talks about “making money” and yet they are not making money themselves. The reason why they want to talk about it is because they want to make money. However, unless you have your own experience making money yourself, you have proof of checks to show, I don’t think you should write an article how to make money.
I don’t mean you should brag about your checks. That’s not what I meant.
But unless you can show us proof of your earnings, I’m not sure you have any business writing about this. This is not going to weigh anything but merely speculation.
You know I’m scared to talk something that I know very little about.
It’s better if you experience it first then share it. Your content will be more afresh and unique if you share with everyone “how you made money” because it is yours alone. Your own experience. No one owns it but you. This is what makes you stand out from the rest of bizillion money maker bloggers!
I said I wasn’t gonna buy another book till I finish all the 30 books I bought on my Kindle. But this book Niche Website Success by Lisa Irby is a “MUST” buy and so this is the LAST one I bought so far. And I tell you this book is very thorough. It is updated to today’s technology. Btw, I am affiliated with Clickbank and so if you click this book or link and if you decided to buy from my link, I will get paid via commission.
This book has 159 pages and so far I’m still reading and I’m on page 85…
One good thing I’ve learned about reading this book is the Author Rank in Google.
Now we talked about in the past the possibility of eliminating the PR (Page Rank) in the future right? Because some people just abused the SEO by manipulating the PR, that’s the reason why. And because of the new Hummingbird algorithm, Google will put more value on your Author Rank.
And what the heck is an Author Rank?
“Author Rank is the metric used by Google to determine your authority as an author online and I believe it is the major player in search engine optimization as time goes on.” -Niche Website Success. Page 82.
You can build up your rank by writing content and linking your name (ex. Angela McCall) to your Google+ account profile with the rel=”author” tag.
Still clear as mud?
Say you write a guest post on someone else’s blog. In the byline, you would link your name to your Google+ profile with the rel=”author” tag. So your HTML code would look something like this…
<a rel=”author” href=”http://your _google_plus_profile”>Angela McCall</a>
To the naked eye, it would look like Angela McCall without the code showing but your name links back to your Google+ profile.
…but you know I did tweak a little bit on this HTML. When I used the HTML above, it didn’t work on my blog. But when I used this (below) it worked better.
<a href=”http://your _google_plus_profile” target=”_blank” rel=”author”>Angela McCall</a>
As you can see here, I put the rel=”author” at the end of my code and also I added the target=”_blank” because I don’t want people losing their spot when they are reading something on my page, but instead this opens a brand new page.
“So this is the way you can associate your name and content with your Google+ account to build up your AuthorRank which may help influence your ranking and make it better over time.” -Lisa Irby
Link your name to your Google+ profile on your website
- Make sure your name on About Me page is link to your Google+ profile. You can use the code above. Also, you’ll need to list your About Me page listed in your Google+ profile. Check my “About Me” page. On the first paragraph I said, “Hello, my name is Angela McCall.” And that Angela McCall is pointing to my Google+ profile account.
- OR…you have another choice of doing this. In the <head> of your website add the following code: <link rel=”author” href=”http://your-google-profile”>
Well, you will find more nuggets in Lisa’s book. I’m going to finish reading it and if I find something more worth sharing I will go ahead and share it.
By the way, I just linked Angela McCall from my “About Me” page to my Google+ profile and after I did that I noticed that they put my photo there (this time) underneath angelamccall.com domain. I used to see my photo linked on freelance.angelamccall.com and this is not what I wanted them to do. And so as soon as I correct that, here goes…my Google authorship is doing pretty good.
If you can see your photo there linked to your blog or website, you are doing pretty good. Otherwise, if they don’t see any photo on your site, they will pull it anywhere from any social media you have there. So it’s important that you address your Author Rank.
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