Some people thought the only reason why I’m on Facebook is to have fun. While it is true that everytime I landed on facebook, I check my family and friends but that’s not the only reason why I’m on facebook. I am there because it is my favorite social media to keep-in-touch with my colleagues and client leads.
While I’m not too gungho about the business page algorithm, Facebook is still number one on my book when it comes to social media. Just because it was the very first one I have gotten to know after Livejournal. MySpace was pretty popular then but I wasn’t too gungho about it because they were really very slow. Facebook was faster and right to the point and so I have gotten accustomed to using this instead.
So why are you always on facebook?
Some of my friends think that I really spent a lot of time on facebook. But little did they know that I am trying to establish network relationship with my blogger friends. I know it sounds like I’m wasting a lot of my time? But trust me this will pay off more than what you think.
If you have no idea what is network relationship is all about then let me educate you.
In today’s Marketing Strategy, in the era of IT (Information Technology), marketing has changed tremendously. If you think that networking on facebook is a waste of time, then let me explain further. I use facebook to connect with my client leads, share my friends posts, keep my engagement going.
Here is an infographic that shows you statistics of 63% of social media users feels consumers rating are #1. As you can see down there the following companies such as Burberry, Walmart, Victoria’s Secret Pink, Adidas Originals, Victoria’s Secrets…all use Facebook to keep their online presence!
90% of people believe brand recommendations from friends are the best. In the antiquated way before radio and televisions proliferated in the commercial industry, friends buy products from their friends! So what is the difference now? People are getting away from mass marketing (i.e. television, radio, billboards, etc.) and choosing context marketing instead. Context means that you promote your products or services through blogging. And then you share your blog through social media like facebook, google+, twitter, etc.
…and so if you have your doubts and suspicion if this person is truly wasting her time on facebook, think again. You need to expand your thinking that people don’t use facebook or other social media just for having fun but it is use to have personal relationship with their client leads.
To you maybe it is a waste of time but the statistics says this is not true at all.
Over to you…
Do you have the same or similar experience with me? Does your friends and family think that when you are on facebook, all you were doing was just having fun? Have you tried to explain to them what your intentions really are and what you are exactly doing? Please share with me with the comment below.